Workbook #3 | Men's Fashion Week


For this logo, I wanted a font look that was masculine, effortless and had a sense of adventure and the spirit of a maverick. This essence is something that I often see in Men's Fashion since the average guy is slightly more reserved when it comes to fashion while those that engage it in are usually the ones who dare to venture out the normal conventions and take style risks. 

The pink is just a bold statement to play with the stereotype of colours - that pink is for girls and blue is for boys. This event is not for the faint of heart.